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From Mexico to New York

Rooted in simplicity and intentionality, Menos es Más is grounded by our Mexican heritage and the Rivero González family tradition. We honor Quality, Innovation, Sustainability, and Community in everything we do as we continue to nurture our roots while looking to the vanguard of possibility.

Menos es Más isn’t just a statement; it’s a way of life. It’s less about what we strip away and more about the space we create for what truly matters.

La Familia

Illustrated image of Maria Rivero, CEO of RG|NY Winery testing a batch of wine.

Rivero Gonzalez

Our family has cultivated the land of their vineyards in Parras, Coahuila Mexico – the oldest wine growing region in the Americas – for 25 years. We have a deep regard for our heritage and aim to continue our family’s wine making tradition and legacy on the North Fork.

Our journey is one of harmony: where innovation meets modern tradition, and nature’s rhythms guide our craft. Every bottle we produce is a reflection of our fidelity to the land, the people, and the art of winemaking.

We are the Rivero González family – a family of wine makers who operate within our strong roots and fundamental brand values.

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